Co-opting the Dharma

The Worst Horse, one of the best Buddhist blogs on the web, keeps track of a little thing they like to call “Dharma burgers.” These are delicious morsels of marketing hooha that use pseudo-Buddhist concepts (meditation! tranquility! om!) to sell things.

Being in marketing myself, I tend to be less offended and more amused by these attempts. Today, the Horse has a great about South Park, Goth/vamp kids, and co-opting the Dharma. I highly suggest you check it out.

A quick excerpt:

If you’re not sure what this has to do with Buddhism and the kind of ground that the Horse is trying to till, ask yourself: “Am I a Goth or a Vampire?” You’re likely neither in actuality. But go ahead and transpose yourself into “The Ungroundable”’s equation: Are you really into Buddhism and what it teaches, or are you, as the kids like to say, a poseur?

The Horse goes on to assure us that we’re not posers. The problem is, no amount of assurance will ever convince us that deep down we’re not just fooling others into liking an image of who we’d like to be. Deep down, the condition of being human keeps us from truly accepting what we are, exactly as we are.

Acceptance is a major aspect of Buddhist practice. Not just acceptance of the things we like about ourselves, but acceptance of every dark nuance of our personality. If you’re a vampire Hot Topic poser, accept you’re a vampire Hot Topic poser. The point isn’t to become something more authentic. It’s to realize your own inherent authenticity. That’s the real work.

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3 Responses to “Co-opting the Dharma”

  1. Was wondering, what makes a Dharma burger one of bad taste? When is a burger one that harms the integrity of the Dharma? Do we just laugh about it? Not sure…. It depends I guess…

  2. Are Dharma burgers a bad thing? But other than that, I agree with the article. Worst Horse kicks butt!

  3. Lots of Dharma Burgers in Terry Gilliam’s latest film The Imaginarium of Dr Parnassis – though they’ve yet to appear on TWH.

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